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The official launch of the network on August 19, 1981 also marked the debut of its first presentation package using its famous circle logo (similar to the one used till today by the American Broadcasting Company) and dual branding (SBT being the official name of the network while TVS being the station branding in its 3 founding stations), and it was the only network launch to be held in Brasilia and broadcast directly from the federal capital city.
The first idents were similar to ABC's Still the One idents of 1979, used by the Nine Network in Australia in 1980.
The Matos decision also gave the network the Sumare studios of Tupi for drama production.
The theme used each year corresponded to NBC's theme for its project: Even all program adverts were also modeled on the NBC ones, with the 1989-90 edition seeing the program talents saying the day the program will be aired followed by the phrase No SBT (On SBT) with the program time being shown, this style was carried on to 1990.Other programs soon began, as the network gained support from city residents who sought an alternative to Globo, Tupi, Bandeirantes and TV Rio (the city's network, related to TV Record along with TVS).The new channel debuted on May 14, 1976, with a logo of a gold circle with the number 11 slanted in gold, which featured in the first Scanimate idents and promos for the channel - making it a pioneer station in the country when it came to computer animation.It is the only commercial television broadcaster in Brazil which airs children's programming, even arranging a partnership with the U. The Walt Disney Company, in which the company provides two hours of daily programming for the network.To produce its programs, the network owns the CDT da Anhanguera, a television complex located at kilometer 18 of Rodovia Anhanguera, in Osasco, São Paulo, occupying an area of 231 thousand square meters.